Why did Allstate buy Esurance?

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In 2011, Northbrook-based Allstate bought Esurance for $1 billion to compete with online insurance companies like Geico and Progressive, but the Esurance brand didn’t dazzle. … According to a J.D. Power report, Progressive and Geico accounted for 54% of the growth in auto premiums in 2018. Dec 19, 2019

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